// hiresmart — hiring intelligence for founders

STOP HIRING PEOPLE WHO LOOK BUSY

You've lost months to the wrong hires.
HireSmart gives small business owners a framework to interview for output — not optics.

487 founders agreed this week

// section 01 — the diagnosis

THE INTERVIEW
IS BROKEN

Every bad hire looked great in the room. Articulate. Confident. Knew the buzzwords. The interview rewarded performance — not evidence of work.

01
COST: ~3 MONTHS

The Dashboard Builder

Spent the first quarter building reports nobody asked for. Beautiful charts. Zero decisions made from them. Looked productive from every angle — delivered nothing that mattered.

Time lost ~3 months
02
COST: ~6 MONTHS

The Meeting Maximizer

Calendar always full. Always in a call. Facilitated every sync but shipped nothing. Confused busyness with progress — and so did you, until month six.

Time lost ~6 months
03
COST: ~2 MONTHS

The Title Chaser

Negotiated hard. Showed up confident. Disappeared on delivery. The role was a resume line — you were the stepping stone. You didn't know until it was too late.

Time lost ~2 months

// section 02 — the framework

INTERVIEW FOR OUTPUT.
NOT OPTICS.

  • 01

    The Artifact Question

    Ask them to bring something they've actually shipped — a doc, a plan, a result. Not what they'd do. What they did. No artifact means no evidence. No evidence means you're hiring a story.

  • 02

    The Obstacle Replay

    Make them walk through a real failure in detail. How did they find out? What broke? Who did they tell? What would they do differently? Shippers have specific answers. Performers have polished ones.

  • 03

    The First 30 Days

    Ask what done looks like — not what they'll try. A real answer names a metric, a deliverable, a date. Vague answers are a preview of vague work. You're hiring for outcomes. Test for them upfront.

// live scorecard EVALUATING
Jordan M.
Head of Growth — Round 2
Artifact Quality 0%
Obstacle Specificity 0%
30-Day Clarity 0%
Busyness Signals 0%
Output Evidence 0%
Signal STRONG HIRE ↑

// section 03 — from the field

I stopped a bad hire in the first interview. Saved us 4 months of salary.
— r/smallbusiness, 312 upvotes
3 questions is all it takes.
No long process. No panel.
<45 minute interview.
You'll know by minute 20.
2,400+ founders using it.
No recruiters. No consultants.

// section 04 — make the call

YOUR NEXT HIRE
EITHER SHIPS
OR THEY DON'T.

Find out before day one.

Get the Framework — Free →